“Amnesty works in real time. We have to act fast. Graphic content often needs to be turned around in just minutes – so the templates available through Canva Pro are great for that.”

JESSIE MAWSON, PAKAR MEDIA SOSIAL AMNESTY INTERNATIONAL AUSTRALIA

Pergerakan sosial masa kini bermula dalam talian, imej yang dikongsi ialah tanda piket Abad ke-21. Jessie Mawson ialah Pakar Media Sosial di Amnesty International Australia. Beliau mencipta dan memilih susun kandungan dalam talian yang memberikan inspirasi kepada tindakan pengikut. Jessie juga melatih Amnesty Action Group tempatan (terdiri daripada ratusan aktivis) untuk melakonkan kesan hak asasi manusia melalui media sosial mereka sendiri.

“Seperti kebanyakan individu biasa, aktivis kami tiada capaian kepada – atau pemahaman tentang – perisian reka bentuk profesional... Hal itu benar-benar menghalang tugas mereka. Media sosial ialah medium visual dan grafik yang menarik perhatian adalah satu kemestian."

For Jessie, this is where Canva came in. Since mid-2014, the software has been standardising Amnesty’s online visual content. The recent upgrade to Canva Pro is helping Jessie and Amnesty’s activists to immediately report breaking issues of human rights. Often, these are literally matters of life or death.

“Amnesty works in real time,” Jessie explains. “We have to act fast. Graphic content often needs to be turned around in just minutes – so the templates available through Canva Pro are great for that.”

The Australian team shares their Canva Pro templates. When Amnesty receives word of an execution, unfair trial, exposed war crimes or gross miscarriages of social justice – their yellow and black Brand Kit is ready to go. These iconic colours are already set as the default design elements in Canva Pro.

With such a recognisable online brand, consistency across social platforms is crucial. As well as Amnesty International Australia’s national channels (which reach up to 20 million people a month), there are Action Centres in each state. These coordinate hundreds of localised Action Groups – creating some online branding confusion. Jessie has been using Canva Pro to standardise the profile pictures of all these various offshoots.

“Mencipta dan mengagihkan gambar profil baharu ini secara berpusat kepada ratusan akaun (dan memastikan mereka sentiasa mengikuti perkembangan pada masa hadapan) mungkin boleh menimbulkan kengerian, tetapi templat Canva yang mudah – yang aktivis boleh kemas kini sendiri – menjadikannya sangat mudah."

As a grassroots organisation, it’s essential for Amnesty to empower all members in creating their own content. With resources stretched thin, Canva Pro helps Jessie share the workload for campaigns nationwide.

“Saya sangat bersyukur apabila Canva menjalankan Program Bukan Untung yang memberi organisasi seperti Amnesty – yang biasanya kos menjadi penghalang – capaian kepada alat yang menakjubkan ini!"

For more information about Amnesty International and their work, visit www.amnesty.org.au.

See what Canva can do for your team!

Request a demo now

Pertingkatkan tahap reka bentuk anda dengan Canva Perusahaan

Ingin mengetahui lebih lanjut tentang bagaimana Canva boleh membantu pasukan anda? Berikan butiran anda dan seseorang dari pasukan kami akan menghubungi anda!
  • This field is for validation purposes and should be left unchanged.