Yelp is a worldwide bible for connecting people with great local businesses and all things food, drink and play. Each month, Yelp clocks 79 million desktop and 83 million mobile visits.
Alex Dawson is Auckland’s Yelp Community Manager. She says, “The job is to grow and nurture the Yelp community in each city that we represent. We’re the face of Yelp in over 160 cities around the world.”
In Auckland, Yelpers have forged a tight-knit community. “We have a vibrant community of locals that are passionate about Auckland and sharing their experiences both online and off.” Alex explains, “We host events to bring our community face-to-face with one another and great local businesses. Everything from floral styling classes — with beautiful French cheeses and floral cocktails — to craft beer tastings.”
With Alex hosting numerous events each month, her need for visual content is continuous. Today, design templates are vital to workflow. Alex says, “We’ve started using Canva Pro to create clickable images for our events, which we highlight in our monthly Yelp Elite Squad newsletters.”