With an editorial team of nearly 30 employees, Upworthy shares “stories that matter.” What really matters is this: these stories are seen by millions of people each month — so the team knows how important it is to make sure they look good.
Canva Pro provides Upworthy writers with a set of templates to create images that will accompany their stories. Each Upworthy writer has control of the visual content of their articles — but with varying levels of design experience across the team, creating consistent and professional designs has proven tricky in the past.
“Canva Pro allows our writers to decide exactly how they want their visual content to look,” Upworthy writer Megan Kelley says. “We can put it together very easily and consistently, and we can edit graphics across the entire team, which is a huge advantage.”
Upworthy is also using Canva Pro on breaking stories. When game-changing developments in social or political justice occur, it’s vital to publish content in a timely manner. Case in point: when the US Supreme Court’s decision to legalise same sex marriage nationwide was announced, Upworthy was able to quickly create a visual that communicated the news to the site’s followers.