Muscular dystrophy is a neuromuscular disorder resulting in the deterioration of muscle strength and function. This genetic condition, in its 70 variations, affects 20,000 Australians. Muscular Dystrophy Western Australia fundraises research, provides service for patients and supports their families. Brianna O’Donnell is MDWA’s Communications Manager. She coordinates online content and promotes awareness for Muscular Dystrophy. Brianna and the MDWA team used Canva for Work to promote Ride For Someone Who Can’t, their annual mountain bike challenge.
“These designs were quite different from what we had used previously,” Brianna explains. “They got a lot of notice on our social media accounts, which created more likes, shares and a much larger post reach than designs we’ve previously posted. Awareness is key, so that is a massive benefit to us.”
Participants sweat through a 40km or 100km mountain bike marathon as part of Ride For Someone Who Can’t. The #rfswc2015 campaign raised just under $90,000, which will assist Western Australians affected by Muscular Dystrophy. Brianna believes these new Canva-made designs made a difference in their fundraising efforts. For MDWA’s small team the biggest challenge is crafting visual content quickly, while keeping designs creative and fresh.