“We got approval for #WarrantWednesdays, then I just set up a Canva template,” says Heather. “The deputies create the images. I wanted them to have ownership of it, because they needed to update it every week.”
MSCO have been posting #WarrantWednesdays images for over a year. Since starting the campaign, their Facebook followers skyrocketed. Concerned county locals take great satisfaction in sharing these images, crowdsourcing information on the individual’s whereabouts. From those wanted persons posted with #WarrantWednesday alongside Canva-made images, almost all are apprehended.
Heather explains says that of MSCO’s 250 employees, many are using Canva. Easy drag & drop functionality means a short learning curve, ideal for an office of varied skill sets. Heather uses Canva for #WarrantWednesday and community events, but she’s also creating content for internal communications. MSCO are implementing a network of office-wide television screens to feature important notices. Heather makes these messages in Canva, promoting retirement parties and newborn announcements.
“I think Canva is really intuitive – it’s my go-to for everything,” Heather says. “I don’t have a budget for graphics… I don’t have a budget for anything. So when I came across Canva, I thought it was awesome.” Sheriff Matt Lewis is encouraging Heather’s innovative use of Canva, which is getting real results.
For local law-enforcement, the need for visual content seems endless. Heather is a one-person team. She’s now using Canva to repost break-and-enter footage and images from convenience store robberies. Canva images are also used to promote the local Grand Junction Special Olympics and regular MSCO forum ‘Coffee with a Cop’.
Heather also foresees Canva’s potential to create images in emergencies, such as simple posts conveying crisis-support and emergency department contacts. For everything made in Canva, Heather can instantly drop in the pre-loaded MSCO trademark.
“I have a journalism degree, not a graphic design degree.” Heather laughs. “I can access Canva from home and it’s simple enough for the deputies to use. It really has been a game changer for me.”