Lonely Planet just received a 2015 Skift award for The Most Engaged Community Across Social Media. Their online audience of travellers (and the travel-hungry) are enamoured by powerful visual content. Canva Pro helps Lonely Planet to create these visuals for their social media channels.
Seb Neylan, Lonely Planet’s Social Communication Manager, cites the company’s specific design needs: a tightly controlled family of fonts, logos, colours. While these specifications are created by their US design team, each office has regional marketing designers.
“The social team works with our designers on a case-by-case basis, as sometimes we quickly need to turn elements around. For that, Canva Pro is perfect. It gives us so much more autonomy and allows us to be a lot more nimble.”
Each of Lonely Planet’s social platforms is driven by visual posts. Their Instagram features bold images captured by travelling writers and photographers, alongside graphics created in Canva Pro. Lonely Planet’s Twitter, their most active channel, uses Canva Pro to push promotional content.